Relationship marketing successful strategies for the age of the customer

Relationship marketing successful strategies for the age of the customer

Show other versions (1)

Saved in:

Bibliographic Details
Main Author:	Mckenna, Regis
Format:	Book
Published:	Reading, Mass Addison-Wesley Pub. Co. 1991
Subjects:	Customer services High technology > Marketing Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Relationship marketing successful strategies for the age of the customer
by: McKenna, Regis
Published: (1991)

Relationship marketing for competitive advantage winning and keeping customers
Published: (1995)

Relationship marketing bringing quality, customer service and marketing together
by: Christopher, Martin
Published: (1991)

Relationship marketing bringing quality, customer service and marketing together
by: Christopher, Martin
Published: (1993)

Relationship marketing gaining competitive advantage through customer satisfactionand customer retention
Published: (2000)

Bringing new technology to market
by: Allen, Kathleen R.
Published: (2003)

The power of relationship marketing keeping customers for life
by: Cram, Tony
Published: (1994)

Customer relationship marketing get to know your customers and win their loyalty
by: Stone, Merlin
Published: (2000)

Relationship marketing for competitive advantage winning and keeping customers
Published: (2000)

Relationship Marketing Theory and Practice
Published: (1996)

Beat accelerating customer expectations with Trend-driven innovation
Published: (2015)

SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY
by: Lovelock, Christopher H., et al.
Published: (2011)

SERVICE MARKETING PEOPLE, TECHNOLOGY, STRATEGY
by: Lovelock, Christopher H., et al.
Published: (2007)

Services marketing people, technology, strategy
by: Lovelock, Christopher H.
Published: (2007)

SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY
by: Lovelock, Christopher, et al.
Published: (2011)

SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY
by: Lovelock, Christopher H.
Published: (2011)

Customer equity building and managing relationships as valuable assets
by: Blattberg, Robert C
Published: (2001)

SERVICES MARKETING PEOP;E, TECHNOLOGY, STRATEGY
by: Lovelock, Christopher H., et al.
Published: (2011)

Marketing for rainmakers 52 rules of engagement to attract and retain customers for life
by: Fragasso, Philip M. 1950-
Published: (2008)

Relationship marketing concepts, theories and cases
by: Biswas, Supriya
Published: (2011)

Handbook of customer relationship marketing
by: Stone, Merlin
Published: (2004)

Theory and simulation of market-focused management
by: Grover, Rajiv 1953-
Published: (1995)

Meeting customer needs
by: Smith, Ian
Published: (1994)

Meeting customer needs
by: Smith, Ian
Published: (2003)

Successful customer relationship marketing new thinking, new strategies, new tools for getting closer to your customers
by: Foss, Bryan
Published: (2001)

Services marketing
by: Kurtz, David L., et al.
Published: (1998)

MARKETING SERVICES AND RESOURCES IN INFORMATION ORGANIZATIONS
by: Yi, Zhixian
Published: (2018)

Know your customers! how customer marketing can increase profits
by: Curry, Jay
Published: (1992)

Managing customer relationships on the Internet
Published: (2006)

Marketing services competing through quality
by: Berry, Leonard L. 1942-
Published: (1991)

Magnet marketing the ultimate strategy for attracting and holding customers
by: Graham, John R. (John Rushtond1931-
Published: (1991)

The Regis Touch New Marketing Strategies for Uncertain Times
by: McKenna, Regis
Published: (1986)

Successful marketing strategy for high-tech firms
by: Viardot, Eric
Published: (2004)

Relationship marketing
by: Stone, Merlin
Published: (1995)

Customer relationship management a strategic approach to marketing
by: Mukerjee, Kaushik
Published: (2007)

Strategic relationship marketing
by: Hougaard, S?ren
Published: (2002)

Advances in Relationship Marketing
by: Payne, Adrian
Published: (1995)

Customer marketing how to improve the profitability of your customer base
Published: (1998)

Warp-speed branding the impact of technology on marketing
by: Winkler, Agnieszka
Published: (1999)

Managing Customer Experience and Relationships A Strategic Framework
by: Peppers, Don
Published: (2017)