Relationship marketing successful strategies for the age of the customer

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Bibliographic Details
Main Author:	Mckenna, Regis
Format:	Book
Published:	Reading, Mass Addison-Wesley Pub. Co. 1991
Subjects:	Customer services High technology > Marketing Marketing
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-99071
020	#	#	\|a 0201567695
090	0	0	\|a HF5415 \|b .M2616 1991
100	1	#	\|a Mckenna, Regis
245	1	1	\|a Relationship marketing \|b successful strategies for the age of the customer \|c Regis McKenna
260	#	#	\|a Reading, Mass \|b Addison-Wesley Pub. Co. \|c 1991
300	#	#	\|a xiii, 242 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 228-230) and index
650	#	0	\|a Customer services
650	#	0	\|a High technology \|x Marketing
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=99071
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam