Winning at new products accelerating the process from idea to launch

Winning at new products accelerating the process from idea to launch

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Bibliographic Details
Main Author:	Cooper, Robert G. 1943- Robert Gravlin
Format:	Unknown
Published:	Reading, Mass. Addison-Wesley 1993
Edition:	2nd ed
Subjects:	New products
Online Access:	Click Here to View Status and Holdings.
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