Winning at new products accelerating the process from idea to launch

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Bibliographic Details
Main Author:	Cooper, Robert G. 1943- Robert Gravlin
Format:	Unknown
Published:	Reading, Mass. Addison-Wesley 1993
Edition:	2nd ed
Subjects:	New products
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-99070
020	#	#	\|a 0201563819
090	0	0	\|a HF5415.153 \|b .C65 1993
100	1	#	\|a Cooper, Robert G. \|c 1943- \|q Robert Gravlin
245	1	1	\|a Winning at new products \|b accelerating the process from idea to launch \|c Robert G. Cooper
250	#	#	\|a 2nd ed
260	#	#	\|a Reading, Mass. \|b Addison-Wesley \|c 1993
300	#	#	\|a xiii, 358 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. [341]-351) and index
650	#	0	\|a New products
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=99070
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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