Winning at new products accelerating the process from idea to launch
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Reading, Mass.
Addison-Wesley
1993
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 358 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. [341]-351) and index |
| ISBN: | 0201563819 |
How to launch a new product