QUANTITATIVE RESEARCH METHODS for Communication A HANDS-ON APPROACH
Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, co...
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| Other Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Oxford University Press, USA
2019
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| Edition: | FOURTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-987800 | ||
| 005 | 20232211678 | ||
| 008 | 230703t2019 NYU a## ##001 #deng|D | ||
| 020 | # | # | |a 9780190861063 |q paperback |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a P91.3 |b .Q36 2019 |
| 245 | 0 | 0 | |a QUANTITATIVE RESEARCH METHODS for Communication |b A HANDS-ON APPROACH |c Jason S. Wrench, State University of New York at New Paltz ; Candice Thomas-Maddox, Ohio University, Lancaster ; Virginia Peck Richmond, University of Alabama at Birmingham ; James C. McCroskey, University of Alabama at Birmingham |
| 250 | # | # | |a FOURTH EDITION |
| 264 | # | 1 | |a New York |b Oxford University Press, USA |c 2019 |
| 264 | # | 4 | |c ©2019 |
| 300 | # | # | |a xxxvii, 629 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a An introduction to communication research -- Empirical research -- Research ethics -- Searching for previous research and American Psychological Association style -- Research structure and literature reviews -- Variables -- Measurement -- Reliability and validity -- Survey research -- Content analysis -- Experimental design -- Sampling methods -- Hypothesis testing -- Descriptive statistics -- Chi-square ([chai]2) test of independence -- Independent samples T tests -- One-way analysis of variance -- Correlation -- Regression -- Presenting research. |
| 520 | # | # | |a Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms. |
| 526 | 0 | # | |a MRM740 |b IM773 |5 KPPIM |
| 526 | 0 | # | |a Research Methods for Records and Documents Professionals |b Master of Science in Records and Documents Management |5 College of Computing, Informatics and Media |
| 650 | # | 0 | |a Communication |x Research |x Methodology |
| 650 | # | 0 | |a Communication |x Statistical methods |
| 700 | 1 | # | |a Wrench, Jason S. |e editor |
| 700 | 1 | # | |a Thomas-Maddox, Candice |e editor |
| 700 | 1 | # | |a Richmond, Virginia Peck |e editor |
| 700 | 1 | # | |a McCroskey, James C. |e editor |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=987800 |
Mass communications research methods a step-by-step approach