Management of Art Galleries
"What makes an art gallery successful? How do galleries get their marketing right? Which customer group is the most attractive? In a unique research undertaking, Magnus Resch carefully analyzes the inner life of art galleries. Examples and case studies from leading galleries around the world gi...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Phaidon Press Limited
2016
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| Edition: | Second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Management of Art Galleries