Management of Art Galleries

Management of Art Galleries

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"What makes an art gallery successful? How do galleries get their marketing right? Which customer group is the most attractive? In a unique research undertaking, Magnus Resch carefully analyzes the inner life of art galleries. Examples and case studies from leading galleries around the world gi...

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Bibliographic Details
Main Author: Resch, Magnus (Author)
Format: Book
Language:English
Published: London Phaidon Press Limited 2016
Edition:Second edition
Subjects:
Art galleries, Commercial > Management
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Management-don't be afraid
  • Number crunching
  • My research approach
  • A new business model
  • Conclusion.

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