NO FILTER HOW INSTAGRAM TRANSFORMED BUSINESS, CELEBRITY AND CULTURE

• Main Author: Frier, Sarah (Author)
• Format: Book
• Language: English
• Published: London Random House Business Books 2021
• Edition: Print Book, English, 2020
• Subjects: Facebook (Electronic resource) > History; Online social networks; Instagram (Firm) > History; Photography > Digital techniques
• Online Access: Click Here to View Status and Holdings.

The extraordinary inside story of how Instagram took over the world. In April 2012, Facebook spent $715 million buying out a photo app that was less than two years old. Everyone in Silicon Valley thought it was crazy

Table of Contents:

• Introduction: The ultimate influencer ; 1. Project codename, 2. The chaos of success, 3. The surprise, 4. The summer in limbo, 5. Move fast and break things, 6. Domination, 7. The new celebrity, 8. The pursuit of the Insta-worthy, 9. The Snapchat problem, 10. Cannibalization, 11. The other fake news, 12. The CEO, Epilogue: The price of the acquisition