Exploring marketing research

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Bibliographic Details
Main Author:	Zikmund, William G
Format:	Unknown
Published:	Fort Worth Dryden Press l994
Edition:	5th ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-98431
020	#	#	\|a 0030981360
090	0	0	\|a HF5415.2 \|b .Z54 1994
100	1	#	\|a Zikmund, William G
245	1	1	\|a Exploring marketing research \|c William G. Zikmund
250	#	#	\|a 5th ed
260	#	#	\|a Fort Worth \|b Dryden Press \|c l994
300	#	#	\|a xxiv, 818 p. \|b ill. (some col.) \|c 26 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing research
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=98431
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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