Exploring marketing research
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Fort Worth
Dryden Press
l994
|
| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-98431 | ||
| 020 | # | # | |a 0030981360 |
| 090 | 0 | 0 | |a HF5415.2 |b .Z54 1994 |
| 100 | 1 | # | |a Zikmund, William G |
| 245 | 1 | 1 | |a Exploring marketing research |c William G. Zikmund |
| 250 | # | # | |a 5th ed |
| 260 | # | # | |a Fort Worth |b Dryden Press |c l994 |
| 300 | # | # | |a xxiv, 818 p. |b ill. (some col.) |c 26 cm |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 650 | # | 0 | |a Marketing research |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=98431 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Exploring marketing research