DESIGN THINIKING FOR TOURISM PRODUCT DEVELOPMENT Application of Design Thinking techniques to achieve sustainable and memorable tourism experiences

Tourism businesses need to innovate, develop new products and reinvent themselves to survive. The Design Thinking methodology allows them to carry out the creative process of developing new tourism products with a greater empathy towards the client as a human being. At the same time, it helps to min...

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Bibliographic Details
Main Author: Prieto, Maísa (Author)
Format: Book
Language:English
Published: United States Sciencia Scripts 2020
©2020
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