DESIGN THINIKING FOR TOURISM PRODUCT DEVELOPMENT Application of Design Thinking techniques to achieve sustainable and memorable tourism experiences
Tourism businesses need to innovate, develop new products and reinvent themselves to survive. The Design Thinking methodology allows them to carry out the creative process of developing new tourism products with a greater empathy towards the client as a human being. At the same time, it helps to min...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
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United States
Sciencia Scripts
2020
©2020 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Tourism businesses need to innovate, develop new products and reinvent themselves to survive. The Design Thinking methodology allows them to carry out the creative process of developing new tourism products with a greater empathy towards the client as a human being. At the same time, it helps to minimize the risk associated with innovation by alternating the processes of generating ideas, evaluating, selecting and refining them over successive iterations. If we add to this the principles of sustainability as a system of values to guide the design and management process, these companies will have the necessary elements to create experiences that are not only memorable, but also capable of ensuring that the natural and human environments that serve as a stage for them endure over time. |
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| Physical Description: | 227 pages illustrations 22 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 9786200959621 |
Design for holidays and tourism