Marketing Communications in Tourism and Hospitality Concepts, Strategies and Cases
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing commun...
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| Format: | Book |
| Language: | English |
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Abingdon, Oxon
Routledge
2017
©2009 |
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| Online Access: | Click Here to View Status and Holdings. |
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Marketing for Hospitality and Tourism