Event Planning and Management Principles, planning and practice

Event Planning and Management Principles, planning and practice

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"Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, pra...

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Bibliographic Details
Main Authors: Dowson, Ruth (Author), Albert, Bernadette (Author), Lomax, Dan (Author)
Format: Book
Language:English
Published: London Kogan Page 2023
Edition:THIRD EDITION
Subjects:
Special events > Management
Special events > Planning
Special events > Marketing
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Events : the changing environment
  • The event planning model
  • Research, concept development and feasibility screening
  • Developing your events programme and content
  • Venue selection and site planning essentials
  • Production and operational logistics
  • Staffing and human resources in events
  • Drawing in the crowds : marketing events
  • Finance, budgeting and procurement in events
  • A practical guide to managing an event on the day
  • Measuring event success : evaluation insights
  • Events : the future

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