Event Planning and Management Principles, planning and practice

Event Planning and Management Principles, planning and practice

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"Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, pra...

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Bibliographic Details
Main Authors: Dowson, Ruth (Author), Albert, Bernadette (Author), Lomax, Dan (Author)
Format: Book
Language:English
Published: London Kogan Page 2023
Edition:THIRD EDITION
Subjects:
Special events > Management
Special events > Planning
Special events > Marketing
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781398607101  |q paperback 
020 # # |a 9781398607125  |q hardback 
040 # # |a DLC  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a GT3405  |b .D69 2023 
100 1 # |a Dowson, Ruth  |e author 
245 1 0 |a Event Planning and Management  |b Principles, planning and practice  |c Ruth Dowson, Bernadette Albert, Dan Lomax. 
250 # # |a THIRD EDITION 
264 # 1 |a London  |b Kogan Page  |c 2023 
264 # 4 |c ©2023 
300 # # |a xvii, 336 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
505 0 # |a Events : the changing environment -- The event planning model -- Research, concept development and feasibility screening -- Developing your events programme and content -- Venue selection and site planning essentials -- Production and operational logistics -- Staffing and human resources in events -- Drawing in the crowds : marketing events -- Finance, budgeting and procurement in events -- A practical guide to managing an event on the day -- Measuring event success : evaluation insights -- Events : the future 
520 # # |a "Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. This third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies"  |c Provided by publisher 
526 0 # |a HM771  |b HTT751  |5 HM 
526 0 # |a Master in Gastronomy  |b Event Planning and Analysis  |5 Faculty of Hotel and Tourism Management 
650 # 0 |a Special events  |x Management 
650 # 0 |a Special events  |x Planning 
650 # 0 |a Special events  |x Marketing 
700 1 # |a Albert, Bernadette  |e author 
700 1 # |a Lomax, Dan  |e author 
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