Event Planning and Management Principles, planning and practice
"Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, pra...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2023
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| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam#a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-983548 | ||
| 005 | 2022813141421 | ||
| 008 | 230111t2023 XXK a## ##001 #aeng#D | ||
| 020 | # | # | |a 9781398607101 |q paperback |
| 020 | # | # | |a 9781398607125 |q hardback |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a GT3405 |b .D69 2023 |
| 100 | 1 | # | |a Dowson, Ruth |e author |
| 245 | 1 | 0 | |a Event Planning and Management |b Principles, planning and practice |c Ruth Dowson, Bernadette Albert, Dan Lomax. |
| 250 | # | # | |a THIRD EDITION |
| 264 | # | 1 | |a London |b Kogan Page |c 2023 |
| 264 | # | 4 | |c ©2023 |
| 300 | # | # | |a xvii, 336 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a Events : the changing environment -- The event planning model -- Research, concept development and feasibility screening -- Developing your events programme and content -- Venue selection and site planning essentials -- Production and operational logistics -- Staffing and human resources in events -- Drawing in the crowds : marketing events -- Finance, budgeting and procurement in events -- A practical guide to managing an event on the day -- Measuring event success : evaluation insights -- Events : the future |
| 520 | # | # | |a "Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. This third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies" |c Provided by publisher |
| 526 | 0 | # | |a HM771 |b HTT751 |5 HM |
| 526 | 0 | # | |a Master in Gastronomy |b Event Planning and Analysis |5 Faculty of Hotel and Tourism Management |
| 650 | # | 0 | |a Special events |x Management |
| 650 | # | 0 | |a Special events |x Planning |
| 650 | # | 0 | |a Special events |x Marketing |
| 700 | 1 | # | |a Albert, Bernadette |e author |
| 700 | 1 | # | |a Lomax, Dan |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=983548 |
EVENT PLANNING AND MANAGEMENT PRINCIPLES, PLANNING AND PRACTICE