Event Planning and Management Principles, planning and practice

• Main Authors: Dowson, Ruth (Author), Albert, Bernadette (Author), Lomax, Dan (Author)
• Format: Book
• Language: English
• Published: London Kogan Page 2023
• Edition: THIRD EDITION
• Subjects: Special events > Management; Special events > Planning; Special events > Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xvii, 336 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781398607101; 9781398607125

"Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. This third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies"