Strategic Planning for Public Relations

Strategic Planning for Public Relations

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This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework

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Bibliographic Details
Main Author: Smith, Ronald D. 1948- (Author)
Format: Book
Language:English
Published: New York Routledge 2021
Edition:Print Book, English, c2021, 6th Edition
Subjects:
Public relations
Strategic planning
Online Access:Click Here to View Status and Holdings.
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