Strategic Planning for Public Relations
This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2021
|
| Edition: | Print Book, English, c2021, 6th Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
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| 100 | 1 | # | |a Smith, Ronald D. |d 1948- |e author |
| 245 | 0 | 0 | |a Strategic Planning for Public Relations |c Ronald D. Smith |
| 250 | # | # | |a Print Book, English, c2021, 6th Edition |
| 264 | # | 1 | |a New York |b Routledge |c 2021 |
| 264 | # | 4 | |c ©2021 |
| 300 | # | # | |a XXXV, 622 pages |c 26 cm |
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| 500 | # | # | |a Includes index |
| 520 | # | # | |a This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework |
| 526 | 0 | # | |a COMMUNICATION MANAGEMENT AND POLICY |b COMMUNICATION PLANNING |5 UNIVERSITI TEKNOLOGI MARA |
| 546 | # | # | |a In English |
| 650 | 1 | 0 | |a Public relations |
| 650 | 2 | 0 | |a Strategic planning |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=983127 |
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Strategic planning for public relations