Strategic Planning for Public Relations
This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2021
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| Edition: | Print Book, English, c2021, 6th Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework |
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| Item Description: | Includes index |
| Physical Description: | XXXV, 622 pages 26 cm |
| ISBN: | 9780367903848 |
Strategic planning for public relations