Contemporary Business 2007

• Main Authors: Boone, Louis E. (Author), Kurtz, David L. (Author), Dewald, Teresa Dulaney (Author), McIntyre, Heather (Author), Martini, Mike (Author)
• Format: Book
• Language: English
• Published: Australia Thomson/South-Western 2008
• Subjects: Management; Business
• Online Access: Click Here to View Status and Holdings.

Contains various introductory business topics, using examples happening in the business world. This book includes many ways to help your students improve their critical thinking skills. It gives students the business language useful in taking the first steps toward becoming successful business major...

Table of Contents:

• isco 1. The frame work of contemporary business ; Business ethics and social responsibility ; Economic challenges facing global and domestic business ; competing in global markets
• Disco 2. options for organizing small and large business ; Starting your own business ; E-business: doing business online ; Management, leadership, and the internal organization ; Human resource management, motivation, and labor-management relations
• Disco 3. Improving performance through empowerment, teamwork, and communication ; Production and operations management ; Customer-driven marketing ; Product and distribution strategies ; Promotion and pricing strategies
• Disco 4. Using technology to manage information ; Understanding accounting and financial statements ; Financial management and institutions ; Financing and investing through securities markets.