THE GRAPHIC COMMUNICATION HANDBOOK

• Main Author: Downs, Simon Lecturer in Graphic Communication at Loughborough University, UK (Author)
• Format: Book
• Published: Abingdon, Oxon [England] Routledge ©2012
• Series: Media practice
• Subjects: Commercial art > Handbook > Vocational guidance; Graphic arts > Vocational guidance
• Online Access: Click Here to View Status and Holdings.
• Item Description: This book is dedicated to Claire Lerpiniere: a fine design educator without whom this book would not have been possible; and to Andrew Chong, an inspirational graphics educator.
• Physical Description: xiv, 369 pages: illustrations (black and white); 24.5 cm
• Bibliography: Includes bibliographical references and indexes.
• ISBN: 9780415557382

This book covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid and getting the next job.