INNOVATION AND NEW PRODUCT PLANNING
"This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creati...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Routledge
2021
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Product innovation idea to exploitation
The Journal of product innovation management
