Creating Brand Cool Brand Distinction in the Online Marketplace
"In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of exper...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Routledge
2021
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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