Consumer Behaviour and the Arts A Marketing Perspective

"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by...

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Bibliographic Details
Other Authors: Colbert, François (Editor), Astous, Alain d' 1952 (Editor)
Format: Book
Language:English
Published: New York, NY Routledge 2022
Edition:1st Edition
Series:Discovering the creative industries
Subjects:
Online Access:Click Here to View Status and Holdings.
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250 # # |a 1st Edition 
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264 # 4 |c ©2022 
300 # # |a xvii, 139 pages  |b illustrations  |c 24 cm 
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490 0 # |a Discovering the creative industries 
504 # # |a Includes bibliographical references and index 
520 # # |a "Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions: What do we know about this aspect of consumer behaviour in general? What do we know about this aspect as it relates to the consumption of art works or cultural experiences? What are the practical implications of this knowledge for managers working in the arts? What are the implications for researchers in this field? This book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products"--  |c Provided by publisher 
526 0 # |a FiTA KLIBF 2022  |b FiTA KLIBF 2022  |5 FiTA 
526 0 # |a Kuala Lumpur International Book Fair 2022  |b Kuala Lumpur International Book Fair 2022  |5 Faculty of Film, Theater and Animation 
650 0 # |a Consumer behavior 
650 0 # |a Arts  |x Marketing 
650 0 # |a Marketing 
700 1 # |a Colbert, François  |e editor 
700 1 # |a Astous, Alain d'  |d 1952  |e editor 
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