WHAT CUSTOMERS CRAVE HOW TO CREATE RELEVANT AND MEMORABLE EXPERIENCES AT EVERY TOUCHPOINT

• Main Author: Webb, Nicholas J. 1958- (Author)
• Format: Book
• Language: English
• Published: Nashville, Tennessee HarperCollins Leadership, an imprint of HarperCollins 2022
• Edition: Print Book, English, 2022
• Subjects: Customer relations; Customer services; Marketing expérientiel; Technological innovations; Creative ability in business
• Online Access: Click Here to View Status and Holdings.

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences

Table of Contents:

• Part one. What you need to know about the customer experience The advent of "exceptional" customer service Bring home the bacon: the value of customer types The journey to exceptional customer experiences Getting down to the nitty-gritty: why, who, and what Innovating excellence Innovation: a collaborative process Part two. Mapping your customer's journey The pre-touchpoint moment The first touchpoint moment The core touchpoint moment The perfect last touchpoint moment The in-touchpoint moment Technology and the future of customer experience Your roadmap to What Customers Crave