WHAT CUSTOMERS CRAVE HOW TO CREATE RELEVANT AND MEMORABLE EXPERIENCES AT EVERY TOUCHPOINT

WHAT CUSTOMERS CRAVE HOW TO CREATE RELEVANT AND MEMORABLE EXPERIENCES AT EVERY TOUCHPOINT

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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences

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Bibliographic Details
Main Author: Webb, Nicholas J. 1958- (Author)
Format: Book
Language:English
Published: Nashville, Tennessee HarperCollins Leadership, an imprint of HarperCollins 2022
Edition:Print Book, English, 2022
Subjects:
Customer relations
Customer services
Marketing expérientiel
Technological innovations
Creative ability in business
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Webb, Nicholas J.  |d 1958-  |e author 
245 0 0 |a WHAT CUSTOMERS CRAVE  |b HOW TO CREATE RELEVANT AND MEMORABLE EXPERIENCES AT EVERY TOUCHPOINT  |c NICHOLAS J. WEBB 
250 # # |a Print Book, English, 2022 
264 # 1 |a Nashville, Tennessee  |b HarperCollins Leadership, an imprint of HarperCollins  |c 2022 
300 # # |a viii, 258 pages  |b illustrations  |c 22 cm 
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338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
505 0 # |a Part one. What you need to know about the customer experience The advent of "exceptional" customer service Bring home the bacon: the value of customer types The journey to exceptional customer experiences Getting down to the nitty-gritty: why, who, and what Innovating excellence Innovation: a collaborative process Part two. Mapping your customer's journey The pre-touchpoint moment The first touchpoint moment The core touchpoint moment The perfect last touchpoint moment The in-touchpoint moment Technology and the future of customer experience Your roadmap to What Customers Crave 
520 # # |a The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences 
526 0 # |a New Arrival MPH Bookstore  |b New Arrival MPH Bookstore  |5 New Arrival MPH Bookstore 
546 # # |a In English 
650 1 0 |a Customer relations 
650 2 0 |a Customer services 
650 2 0 |a Marketing expérientiel 
650 2 0 |a Technological innovations 
650 2 0 |a Creative ability in business 
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