VISUAL COMMUNICATION INSIGHTS AND STRATEGIES
"How can we make sense of the myriad visual images surrounding us today? How can we strategically use images with a clear understanding of their function and impact? This book answers these questions by providing new "ways of seeing" visual representations through different lenses and...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley Blackwell
2022
©2022 |
| Edition: | First edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 220818t2022 NJU a## ##001 #deng|D | ||
| 020 | # | # | |a 9781119226475 |q paperback |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a P93.5 |b .D844 2022 |
| 100 | 1 | # | |a Duffy, Margaret |c (Professor of Communications) |e author |
| 245 | 1 | 0 | |a VISUAL COMMUNICATION |b INSIGHTS AND STRATEGIES |c JANIS TERUGI PAGE, University of Illinois at Chicago, Chicago, IL, MARGARET DUFFY, University of Missouri, Columbia, MO |
| 250 | # | # | |a First edition |
| 264 | # | 1 | |a Hoboken, NJ |b Wiley Blackwell |c 2022 |
| 264 | # | 1 | |c ©2022 |
| 300 | # | # | |a xiv, 322 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a Part one: understanding visual communication -- Making sense of visual culture -- Visualizing ethics -- Ways of seeing: visual rhetoric -- Part two: basic ways of seeing, interpreting, and creating -- Sign language: semiotics -- This means that: metaphor -- Storytelling: visual narratives -- Visual voices: fantasy themes -- Part three: using visuals in professional communication -- Advertising -- Public relations -- Journalism -- Visuals in organizations -- Intercultural communication. |
| 520 | # | # | |a "How can we make sense of the myriad visual images surrounding us today? How can we strategically use images with a clear understanding of their function and impact? This book answers these questions by providing new "ways of seeing" visual representations through different lenses and in different contexts. It then provides practical guidance for creating purposeful and ethical visual communication. The authors recognize the accelerating dominion of images in communication, society, and culture. We human beings process images and video effortlessly and automatically. Visuals carry an emotional and visceral punch that text can rarely, if ever, match. As multinational marketers, social media influencers, and teenagers on TikTok know, visuals create their own language, accessible to all, regardless of traditional textual barriers of understanding such as education or language" |c Provided by publisher |
| 526 | 0 | # | |a FiTA KLIBF 2022 |b FiTA KLIBF 2022 |5 Faculty of Film, Theater and Animation |
| 650 | # | 0 | |a Visual communication |
| 650 | # | 0 | |a Visual analytics |
| 700 | 1 | # | |a Page, Janis Teruggi |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=981745 |
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HANDBOOK OF VISUAL COMMUNICATION THEORY, METHODS, AND MEDIA