magnetic STORIES CONNECT WITH CUSTOMERS AND ENGAGE EMPLOYEES WITH BRAND STORY TELLING

magnetic STORIES CONNECT WITH CUSTOMERS AND ENGAGE EMPLOYEES WITH BRAND STORY TELLING

Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institu...

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Bibliographic Details
Main Author: Dolan Gabrielle (Author)
Format: Book
Language:English
Published: Milton, Qld John Wiley & Sons Australia, Ltd 2021
©2021
Subjects:
Business communication > Technique
Oral communication
Storytelling > Technique
Business communication > Case studies
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a magnetic STORIES  |b CONNECT WITH CUSTOMERS AND ENGAGE EMPLOYEES WITH BRAND STORY TELLING  |c GABRIELLE DOLAN 
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520 # # |a Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local caf or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad 
526 0 # |a FiTA KLIBF 2022  |b FiTA KLIBF 2022  |5 Faculty of Film, Theater and Animation 
650 # 0 |a Business communication  |x Technique 
650 # 0 |a Oral communication 
650 # 0 |a Storytelling  |x Technique 
650 # 0 |a Business communication  |v Case studies 
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