magnetic STORIES CONNECT WITH CUSTOMERS AND ENGAGE EMPLOYEES WITH BRAND STORY TELLING

• Main Author: Dolan Gabrielle (Author)
• Format: Book
• Language: English
• Published: Milton, Qld John Wiley & Sons Australia, Ltd 2021; ©2021
• Subjects: Business communication > Technique; Oral communication; Storytelling > Technique; Business communication > Case studies
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xxvi, 180 pages 23 cm
• ISBN: 9780730388517; 0730388514

Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local caf or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad