Planning, implementing, and evaluating health promotion programs

"This book is written for students who are enrolled in their first professional course in health promotion program planning. It is designed to help them understand and develop the skills necessary to carry out program planning regardless of the setting. This book is unique among the health prom...

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Bibliographic Details
Main Authors: McKenzie, James F. 1948- (Author), Neiger, Brad L. (Author), Thackeray, Rosemary (Author)
Format: Book
Language:English
Published: Burlington, MA Jones & Bartlett Learning 2023
Edition:Eighth Edition
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Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Introduction to Health Education, Health Promotion, and Program Planning
  • Starting the Planning Process
  • Program Planning Models in Health Promotion
  • Assessing Needs
  • Measurement and Sampling
  • Mission Statement, Goals, and Objectives
  • Theories and Models Commonly Used for Health Promotion Interventions
  • Interventions
  • Marketing: Developing Programs That Respond to the Priority Population's Wants and Needs
  • Community Organizing and Community Building
  • Preparing from Implementation
  • Carrying Out Implementation and Management
  • Evaluation: An Overview
  • Evaluation Approaches and Design
  • Data Analysis and Reporting.