PROSES Kreatif KETERLIBATAN DAN PEMASARAN DIGITAL

• Main Authors: Sohaimi Abdul Aziz (Author), Muhammad Nur Saiful Ghazali (Author)
• Other Authors: Rozlan Mohamed Noor (Editor)
• Format: Book
• Language: Malay
• Published: Kuala Lumpur INSTITUT TERJEMAHAN & BUKU MALAYSIA BERHAD 2018
• Subjects: Internet marketing; Social media; Marketing > Management; Electronic commerce
• Online Access: Click Here to View Status and Holdings.

 Looking for how social media affects the creation of literary works? You will find the answer in this book. The essays in this book clearly and systematically examine the impact of social media on the creation of literary works, especially Malay popular novels. Social media is a type of media based on computer technology that gives its users the opportunity to see, share and create information, ideas and all forms of information about something through networks and virtual communities. By using various types of social media such as blogs, some authors of popular Malay novels have create their novel. They have made bolg an interactive social publication through a digital creative process known as the engagement creative process. Through the creative process of involvement, the authors of popular Malay novels such as evelyn rose and umie nadzimah have invited readers to become co-authors to produce their novels. This creative process is also a digital marketing process where the marketing of the novels has already starting from the works in their creation stage. The creative process of involvement and digital marketing is also related to neuromarketing (neuromarketing) where readers have shown their cognitive and effective response to marketing stimuli (marketing stimuli) presented by the author