QUANTUM MARKETING MASTERING THE NEW MARKETING MINDSET for TOMORROW'S CONSUMERS
"Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption"
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nashville
HarperCollins Leadership
2021
©2021 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-981265 | ||
| 005 | 202251795343 | ||
| 008 | 221007t2021 -US #g #0 1 beng D | ||
| 020 | # | # | |a 9781400223954 |q hardback |
| 040 | # | # | |a BNM |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .R35 2021 |
| 100 | 1 | # | |a Rajamannar, Raja |e author |
| 245 | 1 | 0 | |a QUANTUM MARKETING |b MASTERING THE NEW MARKETING MINDSET for TOMORROW'S CONSUMERS |c RAJA RAJAMANNAR |
| 264 | # | 1 | |a Nashville |b HarperCollins Leadership |c 2021 |
| 264 | # | 1 | |c ©2021 |
| 300 | # | # | |a xix, 220 pages |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (pages 201-210) and index |
| 520 | # | # | |a "Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption" |c Provided by publisher |
| 526 | 0 | # | |a Pusat Asasi |b Cadangan Bahan Best Seller |5 Pusat Asasi |
| 546 | # | # | |a Text in English |
| 650 | # | 0 | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=981265 |
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Mastering Marketing 
Consumer marketing strategies