QUANTUM MARKETING MASTERING THE NEW MARKETING MINDSET for TOMORROW'S CONSUMERS

"Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption"

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Bibliographic Details
Main Author: Rajamannar, Raja (Author)
Format: Book
Language:English
Published: Nashville HarperCollins Leadership 2021
©2021
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Online Access:Click Here to View Status and Holdings.
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Description
Summary:"Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption"
Physical Description:xix, 220 pages 24 cm
Bibliography:Includes bibliographical references (pages 201-210) and index
ISBN:9781400223954