QUANTUM MARKETING MASTERING THE NEW MARKETING MINDSET for TOMORROW'S CONSUMERS
"Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption"
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Nashville
HarperCollins Leadership
2021
©2021 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | "Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption" |
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Physical Description: | xix, 220 pages 24 cm |
Bibliography: | Includes bibliographical references (pages 201-210) and index |
ISBN: | 9781400223954 |