Principles of MARKETING
In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of cons...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2021
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| Edition: | EIGHTEENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of marketing