Principles of MARKETING
In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of cons...
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Main Authors: | Kotler, Philip (Author), Armstrong, Gary (Author) |
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Format: | Book |
Language: | English |
Published: |
Harlow, England
Pearson Education
2021
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Edition: | EIGHTEENTH EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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