Principles of MARKETING
In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of cons...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2021
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| Edition: | EIGHTEENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. |
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| Physical Description: | 728 pages colour illustrations 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781292341132 1292341130 |
Principles of marketing