Strategic Brand Management Building, Measuring and Managing Brand Equity

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Bibliographic Details
Main Authors:	Keller, Kevin Lane 1956- (Author), Swaminathan, Vanitha (Author)
Format:	Book
Language:	English
Published:	Harlow, England Pearson 2020
Edition:	Fifth edition
Subjects:	Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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Strategic Brand Management Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane 1956-

Published 2013

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Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane 1956-

Published 2008

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Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane 1956-

Published 2003

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Strategic brand management building: measuring and managing brand equity by Keller, Kevin Lane

Published 1998

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