Strategic Brand Management Building, Measuring and Managing Brand Equity

Strategic Brand Management Building, Measuring and Managing Brand Equity

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Bibliographic Details
Main Authors: Keller, Kevin Lane 1956- (Author), Swaminathan, Vanitha (Author)
Format: Book
Language:English
Published: Harlow, England Pearson 2020
Edition:Fifth edition
Subjects:
Brand name products > Management
Online Access:Click Here to View Status and Holdings.
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