Strategic Brand Management Building, Measuring and Managing Brand Equity

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Bibliographic Details
Main Authors:	Keller, Kevin Lane 1956- (Author), Swaminathan, Vanitha (Author)
Format:	Book
Language:	English
Published:	Harlow, England Pearson 2020
Edition:	Fifth edition
Subjects:	Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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245	1	0	\|a Strategic Brand Management \|b Building, Measuring and Managing Brand Equity \|c Kevin Lane Keller, Vanitha Swaminathan
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