Strategic Brand Management Building, Measuring and Managing Brand Equity
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson
2020
|
| Edition: | Fifth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 1292314966 |q paperback |
| 020 | # | # | |a 9781292314969 |q paperback |
| 040 | # | # | |a UiTM |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD69.B7 |b K45 2020 |
| 100 | 1 | # | |a Keller, Kevin Lane |d 1956- |e author |
| 245 | 1 | 0 | |a Strategic Brand Management |b Building, Measuring and Managing Brand Equity |c Kevin Lane Keller, Vanitha Swaminathan |
| 250 | # | # | |a Fifth edition |
| 250 | # | # | |a Global edition |
| 264 | # | 1 | |a Harlow, England |b Pearson |c 2020 |
| 264 | # | 4 | |c ©2020 |
| 300 | # | # | |a 607 pages |b colour illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Brand name products |x Management |
| 700 | 1 | # | |a Swaminathan, Vanitha |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=979871 |
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Strategic Brand Management Building, Measuring, and Managing Brand Equity