Strategic Brand Management Building, Measuring and Managing Brand Equity
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson
2020
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| Edition: | Fifth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 607 pages colour illustrations 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1292314966 9781292314969 |
Strategic Brand Management Building, Measuring, and Managing Brand Equity