The economics of quality, grades, and brands
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Routledge
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 343 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references (p. [323]-331) and indexes |
| ISBN: | 9780415078474 0415078474 |
Brand marketing building winning brand strategies that deliver value and customer satisfaction