Principles of MARKETING
Abstract: This book contains information on marketing, marketing management, and the marketing concept. Marketing is the study of the exchange process, marketing management is the improvement of marketing to benefit all those involved, and the marketing concept is the philosophy that if an organizat...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow
Pearson Education Limited
2021
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| Edition: | Eigthteen GLOBAL EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of MARKETING