STRATEGIC MANAGEMENT Concepts and Cases A COMPETITIVE ADVANTAGE APPROACH

Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised w...

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Bibliographic Details
Main Authors:	David, Fred R. (Author), David, Forest R. (Author)
Format:	Book
Language:	English
Published:	Harlow, United Kingdom Pearson 2017
Edition:	SIXTEENTH EDITION
Subjects:	Strategic planning > Case studies
Online Access:	Click Here to View Status and Holdings.
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