STRATEGIC MANAGEMENT Concepts and Cases A COMPETITIVE ADVANTAGE APPROACH

STRATEGIC MANAGEMENT Concepts and Cases A COMPETITIVE ADVANTAGE APPROACH

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Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised w...

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Bibliographic Details
Main Authors: David, Fred R. (Author), David, Forest R. (Author)
Format: Book
Language:English
Published: Harlow, United Kingdom Pearson 2017
Edition:SIXTEENTH EDITION
Subjects:
Strategic planning > Case studies
Online Access:Click Here to View Status and Holdings.
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