The Digital Marketing Landscape Creating a Synergistic Consumer Experience
The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with each another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital...
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| Format: | Book |
| Language: | English |
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New York
Business Expert Press
2021
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising research the internet, consumer behavior, and strategy