Marketing strategies for services globalization, client-orientation, deregulation

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Bibliographic Details
Other Authors:	Kostecki, M. M
Format:	Book
Published:	Oxford [England] Pergamon Press 1994
Subjects:	Service industries > Case studies > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0080423892
090	0	0	\|a HD9980.5 \|b .M373 1994
245	0	0	\|a Marketing strategies for services \|b globalization, client-orientation, deregulation \|c edited by M.M. Kostecki
260	#	#	\|a Oxford [England] \|b Pergamon Press \|c 1994
300	#	#	\|a xix, 250 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 229-243)and indexes
650	#	0	\|a Service industries \|v Case studies \|x Marketing
700	1	#	\|a Kostecki, M. M
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=97751
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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