Marketing strategies for services globalization, client-orientation, deregulation
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| Format: | Book |
| Published: |
Oxford [England]
Pergamon Press
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 250 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 229-243)and indexes |
| ISBN: | 0080423892 |
Services marketing text & cases