Driving Digital Strategy A Guide to Reimagining Your Business

• Main Author: Gupta, Sunil 1958- (Author)
• Format: Book
• Language: English
• Published: Boston, Massachusetts Harvard Business School Press 2018
• Subjects: Business planning; Strategic planning; Technological innovations
• Online Access: Click Here to View Status and Holdings.
• Physical Description: viii,267 pages illustration 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781633692688; 9781633692695

Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management.