TELEVISION IS THE NEW TELEVISION THE UNEXPECTED TRIUMPH OF OLD IN THE DIGITAL AGE

• Main Author: Wolff, Michael (Author)
• Format: Audio Book Chapter
• Language: English
• Published: Connecticut Tantor Audio 2015
• Subjects: Television broadcasting > Forecasting; Mass media > Forecasting; Digital media > Forecasting
• Online Access: Click Here to View Status and Holdings.

Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from tradit...

Table of Contents:

• Prologue
• Part 1 The Revolution Is Foretold
• 1 Blinded by the New
• 2 The Logical Outcome
• 3 Why Digital Is So Sure About the Future... the Millennials!
• Part 2 Inventing New Media
• 4 How News Came to Wag the Dog
• 5 To Be, or Not to Be, Cool
• Part 3 The New Audience--And What It's Worth
• 6 Traffic Patterns
• 7 The Self-Promoters
• 8 Tech Men as Ad Men
• 9 Explaining Programmatic Advertising
• 10 The Advertising Curve
• Part 4 Counterrevolution
• 11 Th Netflix unRevolution
• 12 Screen Time
• 13 More Boxes
• 14 Consolidating Consolivision
• 15 Television Wants to Be Paid for
• 16 Finding the New Economics
• 17 No Neutrals in Net Neutrality
• 18 When YouTube Challenged TV--and Lost
• 19 YouTube Becomes Not YouTube
• 20 Facebook Television
• Part 5 The New Television--Or The New Old Television
• 21 Premium Plus Plus Plus
• 22 Repacking the Unbundle
• Part 6 Content Is Kind--Well, It Is On Television
• 23 Sine Qua Non
• 24 Television and the Way We Live Now
• 25 The Digital Postscript
• Acknowledgments
• Index.