TELEVISION IS THE NEW TELEVISION THE UNEXPECTED TRIUMPH OF OLD IN THE DIGITAL AGE
Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from tradit...
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| Main Author: | |
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| Format: | Audio Book Chapter |
| Language: | English |
| Published: |
Connecticut
Tantor Audio
2015
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a TK6678 |b .W65 2015 |
| 100 | 1 | # | |a Wolff, Michael |e author |
| 245 | 1 | 0 | |a TELEVISION IS THE NEW TELEVISION |b THE UNEXPECTED TRIUMPH OF OLD IN THE DIGITAL AGE |c MICHAEL WOLF |
| 264 | # | 1 | |a Connecticut |b Tantor Audio |c 2015 |
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| 336 | # | # | |a spoken |2 rdamedia |
| 337 | # | # | |a audio |2 rdavolume |
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| 500 | # | # | |a Includes index. |
| 505 | 0 | # | |a Prologue -- Part 1 The Revolution Is Foretold -- 1 Blinded by the New -- 2 The Logical Outcome -- 3 Why Digital Is So Sure About the Future... the Millennials! -- Part 2 Inventing New Media -- 4 How News Came to Wag the Dog -- 5 To Be, or Not to Be, Cool -- Part 3 The New Audience--And What It's Worth -- 6 Traffic Patterns -- 7 The Self-Promoters -- 8 Tech Men as Ad Men -- 9 Explaining Programmatic Advertising -- 10 The Advertising Curve -- Part 4 Counterrevolution -- 11 Th Netflix unRevolution -- 12 Screen Time -- 13 More Boxes -- 14 Consolidating Consolivision -- 15 Television Wants to Be Paid for -- 16 Finding the New Economics -- 17 No Neutrals in Net Neutrality -- 18 When YouTube Challenged TV--and Lost -- 19 YouTube Becomes Not YouTube -- 20 Facebook Television -- Part 5 The New Television--Or The New Old Television -- 21 Premium Plus Plus Plus -- 22 Repacking the Unbundle -- Part 6 Content Is Kind--Well, It Is On Television -- 23 Sine Qua Non -- 24 Television and the Way We Live Now -- 25 The Digital Postscript -- Acknowledgments -- Index. |
| 520 | # | # | |a Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new. Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Wolff predicts what will happen during the next few years of this gold rush and war for survival. |
| 526 | 0 | # | |a FMP661 |b FF237 |5 FiTA |
| 526 | 0 | # | |a Film Production Management Creative Project |b Bachelor Of Creative Industries (Hons) Film Production |5 Faculty of Film, Theatre and Animation |
| 650 | # | # | |a Television broadcasting |x Forecasting |
| 650 | # | # | |a Mass media |x Forecasting |
| 650 | # | # | |a Digital media |x Forecasting |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=977314 |
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Digital television journalism